Man’s Best Friend Trained to Sniff Out Humanity’s Devastating Disease: Cancer
WHOLE FOODS MARKET - SHERMAN OAKS WEST SNIFFS OUT CANCER AT GIVING 5% DAY ON MAY 20th, 2015
LOS ANGELES – On Wednesday, May 20th, 5% of all Sales at Whole Foods Sherman Oaks West will be donated to Sniffing Out Cancer, a cause and documentary film (in production) to spread the word that trained dogs can detect early-stage cancer in adults by simply smelling human breath. It is all about prevention. With their furry best friends by their side, Producer Pina De Rosa (active member of The New Hollywood), and Director Adriana LaCorte will be at Whole Foods Market - Sherman Oaks West with friends, active volunteers, and supporters all to thank shoppers for shopping on GIVING Day and take the #HUGAPUP Challenge.
Nationwide, 1 in 3 women and 1 in 2 men are diagnosed with cancer annually. “When caught early enough, cancer is cured almost 70% of the time, with over 95% in breast cancer and 90% in prostate” - Dr Roy Vongtama, Oncologist. Dogs have been scientifically proven to be 98% - 99% accurate in sensitivity in the early detection of lung, breast and ovarian cancer, with more studies in the pipelines.
In California, the InSitu Foundation has trained dogs to specifically detect breast, ovarian and lung cancers, with detection of other types of cancers in the pipeline. Studies showing the accuracy of cancer-detecting dogs have been federally funded, and spread worldwide, since 2006. Currently cancer research studies including detection dogs are being conducted by the International Firefighters Cancer Fund, The InSitu Foundation in collaboration with Duke University, and PennVET Working Dog Center.
“The use of dogs in the early detection of cancer is revolutionary in the field of medicine,” says La Corte. “It’s baffling to us that this has been documented in medical journals since 1989, yet funding isn’t going into more research. In interviewing people for the documentary, we found dog trainers, firefighters, scientists and cancer survivors who have all attested to the remarkable abilities of trained dogs being able to sniff out cancer early.” De Rosa adds, “A lot of these dogs are rescues as well, which makes their story and service even more beautiful.”
The www.SniffingOutCancer.com documentary sheds the light on how dogs can literally save lives by detecting cancer EARLIER, and with greater accuracy, than ANY medical equipment!
● GIVE: 5% by Shopping at Whole Foods Market - Sherman Oaks West (4520 North Sepulveda Boulevard, Sherman Oaks, CA 91403) on Wednesday, May 20th - between the hours of 7am-10pm for Sniffing Out Cancer
● SHARE: Meet the filmmakers at Whole Foods Market - Sherman Oaks West and take the #SOC #HugAPup Challenge. Help to spread our message bringing awareness to cancer prevention via social media.
● SUPPORT: Donate, host a salon and share Sniffing Out Cancer with your community.
What a game-changer! Let’s Save Lives Together by Sniffing Out Cancer!
Twitter and Instagram handles: @SOCHugAPup
Main Sniffing Out Cancer Website: http://www.sniffingoutcancer.com
Facebook Page: https://www.facebook.com/CaninesDetectingCancerFilm?fref=ts,
Contact Sniffing Out Cancer by clicking on this link.
Contact Whole Foods Market - Sherman Oaks West – 4520 N. Sepulveda Blvd.
Wendy Camacho - Marketing Team Leader Wendy.Camacho@wholefoods.com
Mark Swanson - Store Team Leader Mark. Swanson@wholefoods.com
*Please note that not all experiences, beliefs, and ideas are shared by each member of “The New Hollywood.” We are a group of shepherds, not sheep.